Mass Customization An Exploration of European Characteristics

  Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, an...

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Bibliographic Details
Main Authors: Coletti, Paolo (Author), Aichner, Thomas (Author)
Corporate Author: SpringerLin
Format: Electronic Resource
Language:English
Published: Berlin, Heidelberg Springer Berlin Heidelberg 2011.
Series:SpringerBriefs in Business
Subjects:
Online Access:Available for University of the Philippines Diliman via SpringerLink. Click here to access