The Silver Market Phenomenon Marketing and Innovation in the Aging Society

The Silver Market Phenomenon Marketing and Innovation in the Aging Society

The current shift in demographics -- aging and shrinking populations -- in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "sil...

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Bibliographic Details
Corporate Author: SpringerLink
Other Authors: Kohlbacher, Florian, Herstatt, Cornelius
Format: Electronic Resource
Language:English
Published: Berlin, Heidelberg Springer Berlin Heidelberg Imprint: Springer 2011.
Edition:2.
Subjects:
Marketing > Social aspects.
Population aging > Economic aspects.
Older consumers > Attitudes.
Online Access:Available for University of the Philippines Diliman via SpringerLink. Click here to access