The Timeless Principles of Successful Business Strategy

In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corpor...

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Bibliographic Details
Main Author: Viardot, Eric (Author)
Corporate Author: SpringerLink
Format: Electronic Resource
Language:English
Published: Berlin, Heidelberg Springer Berlin Heidelberg 2011.
Series:Management for Professionals
Subjects:
Online Access:Available for University of the Philippines Diliman via SpringerLink. Click here to access