Why we buy the science of shopping
"Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving cons...
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| Format: | Book |
| Language: | English |
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New York ; Toronto
Simon & Schuster
[2000]
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