APA (7th ed.) Citation

McDonald, M., & Dunbar, I. (2012). Market segmentation: How to do it and how to profit from it (Rev. 4th ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It and How to Profit from It. Rev. 4th ed. Chichester: John Wiley & Sons, 2012.

MLA (9th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It and How to Profit from It. Rev. 4th ed. John Wiley & Sons, 2012.