Marketing and social media a guide for libraries, archives, and museums

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to develop...

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Bibliografiska uppgifter
Huvudupphovsmän:	Koontz, Christie (Författare, medförfattare), Mon, Lorri (Författare, medförfattare)
Materialtyp:	Bok
Språk:	engelska
Publicerad:	Lanham Rowman & Littlefield [2014]
Ämnen:	Libraries > Marketing. Libraries > Internet marketing. Archives > Marketing. Museums > Marketing. Social media. Online social networks > Library applications.