The Oxford handbook of corporate reputation

The Oxford handbook of corporate reputation

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to the...

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Bibliographic Details
Other Authors: Barnett, Michael L. (Editor), Pollock, Timothy G. (Editor)
Format: Book
Language:English
Published: Oxford Oxford University Press 2014.
Subjects:
Corporate image > Management > Handbooks, manuals, etc..
Corporations > Public relations > Handbooks, manuals, etc..
Communication in management > Handbooks, manuals, etc..
Public relations.