Cita APA (7a ed.)

Smith, P. R., & Zook, Z. (2016). Marketing communications: Offline and online integration, engagement and analytics (Sixth edition.). KoganPage.

Cita Chicago Style (17a ed.)

Smith, P. R., y Ze Zook. Marketing Communications: Offline and Online Integration, Engagement and Analytics. Sixth edition. London: KoganPage, 2016.

Cita MLA (9a ed.)

Smith, P. R., y Ze Zook. Marketing Communications: Offline and Online Integration, Engagement and Analytics. Sixth edition. KoganPage, 2016.