Smith, P. R., & Zook, Z. (2016). Marketing communications: Offline and online integration, engagement and analytics (Sixth edition.). KoganPage.
Chicago-viite (17. p.)Smith, P. R., ja Ze Zook. Marketing Communications: Offline and Online Integration, Engagement and Analytics. Sixth edition. London: KoganPage, 2016.
MLA-viite (9. p.)Smith, P. R., ja Ze Zook. Marketing Communications: Offline and Online Integration, Engagement and Analytics. Sixth edition. KoganPage, 2016.
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