Criteria for online purchasing among selected UP college students
Even though online shopping is a relatively new phenomenon, teenagers are already regarded as a consumer group with the most purchasing power. Given the fact that most of them are not yet of legal age, their consumer decision when online shopping is a worthy case to study. Thus, this study contribut...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2017.
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