Tatak Noy-Pi the branding evolution of Tesoro's Philippine Handicrafts - a Philippine creative and cultural industry

"The study looks into how a cultural industry such as Tesoro's Philippine Handicrafts underwent the brand revitalization process throughout its 70 years of existence in the Philippine market. This study uses a historical approach which analyzes the changes in product development and promot...

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Bibliographic Details

Main Authors:	Villanueva, Regine Remolano 1994- (Author), Villanueva, Regine Remolano (Author)
Corporate Author:	University of the Philippines Diliman. College of Mass Communication
Other Authors:	Pernia, Elena E. (adviser.)
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Business names > Philippines. Branding (Marketing) > Philippines. Creative ability in business.