It pays to be nice corporate social responsibility and audience perception of companies

"This undergraduate thesis explores the relationship of corporate social responsibility (CSR) and corporate reputation in the Philippine context, Despite of, or perhaps, because of their capitalistic nature, businesses and similar institutions are predisposed to do acts of goodwill to stakehold...

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Bibliographic Details

Main Authors:	Dimaano, Maria Ysabel P. 1993- (Author), Jumawan, Pauliza Andrelene S. (Author)
Corporate Author:	University of the Philippines. College of Mass Communication
Other Authors:	Portus, Lourdes M. (adviser.)
Format:	Thesis
Language:	Filipino English
Published:	2013
Subjects:	Corporations > Public relations. Corporations > Public opinion. Social responsibility of business > Philippines.