The Filipinization of Coca-Cola television advertisements
Coca-Cola has been in the Philippines since 1927. Since then, The Coca-Cola Company has become one of the leading businesses in the country. The success of the industry thrives in a mutual understanding between the Company and the Filipinos. Marketing investments enhance consumer preference. Adverti...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Thesis |
| Language: | English Filipino |
| Subjects: |