The Filipinization of Coca-Cola television advertisements

Coca-Cola has been in the Philippines since 1927. Since then, The Coca-Cola Company has become one of the leading businesses in the country. The success of the industry thrives in a mutual understanding between the Company and the Filipinos. Marketing investments enhance consumer preference. Adverti...

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Podrobná bibliografie
Hlavní autor: Co, Christine Darcy Roumayne Torralba 1979- (Autor)
Korporativní autor: University of the Philippines Diliman College of Mass Communication
Médium: Diplomová práce
Jazyk:angličtina
Filipínština
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