The Filipinization of Coca-Cola television advertisements

Coca-Cola has been in the Philippines since 1927. Since then, The Coca-Cola Company has become one of the leading businesses in the country. The success of the industry thrives in a mutual understanding between the Company and the Filipinos. Marketing investments enhance consumer preference. Adverti...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Co, Christine Darcy Roumayne Torralba 1979- (مؤلف)
مؤلف مشترك: University of the Philippines Diliman College of Mass Communication
التنسيق: أطروحة
اللغة:الإنجليزية
الفلبينية
الموضوعات: