The Filipinization of Coca-Cola television advertisements

Coca-Cola has been in the Philippines since 1927. Since then, The Coca-Cola Company has become one of the leading businesses in the country. The success of the industry thrives in a mutual understanding between the Company and the Filipinos. Marketing investments enhance consumer preference. Adverti...

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Dettagli Bibliografici
Autore principale: Co, Christine Darcy Roumayne Torralba 1979- (Autore)
Ente Autore: University of the Philippines Diliman College of Mass Communication
Natura: Tesi
Lingua:inglese
Lingua filippina
Soggetti: