The Filipinization of Coca-Cola television advertisements
Coca-Cola has been in the Philippines since 1927. Since then, The Coca-Cola Company has become one of the leading businesses in the country. The success of the industry thrives in a mutual understanding between the Company and the Filipinos. Marketing investments enhance consumer preference. Adverti...
Autore principale: | |
---|---|
Ente Autore: | |
Natura: | Tesi |
Lingua: | inglese Lingua filippina |
Soggetti: |