The Filipinization of Coca-Cola television advertisements
Coca-Cola has been in the Philippines since 1927. Since then, The Coca-Cola Company has become one of the leading businesses in the country. The success of the industry thrives in a mutual understanding between the Company and the Filipinos. Marketing investments enhance consumer preference. Adverti...
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| Formato: | Thesis |
| Idioma: | inglês Língua filipina |
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