MKTG12 principles of marketing

MKTG12 principles of marketing

Bibliographic Details
Main Authors: Lamb, Charles W. (Author), Hair, Joe F. (Author), McDaniel, Carl Jr. 1941- (Author)
Format: Book
Language:English
Published: Boston, MA, USA Cengage Learning 2019.
Edition:Student edition.
Subjects:
Marketing > Textbooks.
Marketing > Management > Textbooks.