Public relations planning A strategic approach

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits togeth...

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Bibliographic Details
Main Author: Viera, Edward T., Jr (Author)
Format: Book
Language:English
Published: New York Routledge 2019
Subjects: