Targeting the mature traveler developing strategies for an emerging market.

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the f...

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Bibliographic Details

Main Author:	Jeynes, Jacqueline (Author)
Format:	Electronic Resource
Language:	English
Published:	New York Business Expert Press 2021.
Subjects:	Older people > Travel. Tourism > Planning. Tourism > Marketing.
Online Access:	View full text e-book at EBSCOhost