A research agenda for place branding

A research agenda for place branding

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding e...

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Bibliographic Details
Other Authors: Medway, Dominic (Editor), Warnaby, Gary (Editor), Byrom, John (Editor)
Format: Electronic Resource
Language:English
Published: Northampton Edward Elgar Publishing [2021]
Series:Elgar research agendas.
Subjects:
Branding (Marketing) > Research.
Place marketing > Research.
Online Access:View full text e-book at EBSCOhost