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Risks, rewards, and responses towards a risk-aversion model of brand loyalty
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Ilano, Arturo Benedicto M.
Published 2016
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The culting of brands when the customers become true believers
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Atkin, Douglas
Published 2004
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CAMPUS
Diliman
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DATABASE
Union Catalog (Buklod)
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UNIT LIBRARY
Cesar E.A. Virata School of Business
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Technology Management Center
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H - Social Science
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Brand name products
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Customer loyalty
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Identity psychology
Management
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Marketing
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Atkin, Douglas
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Ilano, Arturo Benedicto M.
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Book
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English
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