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Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital
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Centeno, Dave De Guzman
Published 2015
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Content analysis of television advertisements in the 2013 Philippine senatorial elections
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Lee, Luis Diego Dans
Published 2014
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Political market structure
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Anderson, James E.
Published 2001
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Online political brands and Philippine elections a content analysis of 2019 Philippine senatorial candidates' official Facebook pages and posts
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Setias, Veronica Rainne Wamelda
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CAMPUS
Diliman
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Union Catalog (Buklod)
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UNIT LIBRARY
Cesar E.A. Virata School of Business
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College of Mass Communication
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School of Economics
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Political campaign
Advertising, Political
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4aMarketing
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Campaign funds
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Celebrities in politicl campaign
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Political aspect
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Political television commercials
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Television in politics
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Anderson, James E.
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Centeno, Dave De Guzman
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Lee, Luis Diego Dans
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Prusa, Thomas J.
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San Pascual, Ma. Rosel
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Setias, Veronica Rainne Wamelda
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University of the Philippines Diliman. College of Mass Communication
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