Managing customer experience and relationships a strategic framework by Peppers, Don, Rogers, Martha 1952-

The Four steps to the epiphany successful strategies for products that win by Blank, Steven G.

Good works! marketing and corporate initiatives that build a better world-- and the bottom line by Kotler, Philip, Hessekiel, David 1960-, Lee, Nancy 1945-

The book of business awesome how engaging your customers and employees can make your business thrive by Stratten, Scott

The Attitudes and perceptions of hotel practitioners on the practice of relationship marketing by Gares, Reggie P.

Marketing management a relationship approach by Hollensen, Svend

Customer knowledge management people, processes, and technology by Al-Shammari, Minwir 1962-

Available for University of the Philippines Diliman College of Engineering via Gale Virtual Reference Library. Click here to access
Also available remotely for University of the Philippines Diliman College of Engineering via Gale Virtual Reference Library. Click here to access thru EZproxy

Customer knowledge management people, processes, and technology by Al-Shammari, Minwir 1962-

Available for University of the Philippines Baguio via Gale Virtual Reference Library. Click here to access

Principles of customer relationship management by Baran, Roger J. 1945-

The new marketing conversation creating and strengthening relationships between buyers and sellers by Stein, Donna Baier, MacAaron, Alexandra