Multi-platform advertising strategies in the global marketplace

Marketing for tourism, hospitality & events a global & digital approach by Hudson, Simon, Hudson, Louise

How cool brands stay hot branding to generation Y and Z by Bergh, Joeri van den 1971-, Behrer, Mattias

Experiential marketing secrets, strategies, and success stories from the world's greatest brands by Smith, Kerry 1963-, Hanover, Dan 1973-

Content marketing strategies for dummies by Diamond, Stephanie

Table of contents only

Content Inc. how entrepreneurs use content to build massive audiences and create radically successful businesses by Pulizzi, Joe, author

Effective advertising strategies for your business by Li, Cong

Global marketing and advertising understanding cultural paradoxes by Mooij, Marieke K. de 1943-

Epic content marketing how to tell a different story, break through the clutter, and win more customers by marketing less by Pulizzi, Joe

How cool brands stay hot branding to Generation Y by Bergh, Joeri van den 1971-, Behrer, Mattias