Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity by Everett, Lesley

Brands with a conscience how to build a successful and responsible brand

Table of contents only

Ethics in public relations a guide to best practice by Parsons, Patricia J.

Toto O. by Lasar, Charmaine

How to write reports and proposals by Forsyth, Patrick

Persuasive copywriting using psychology to influence, engage and sell by Maslen, Andy

Valuable content marketing how to make quality content your key to success by Jefferson, Sonja, Tanton, Sharon

Paid attention innovative advertising for a digital world by Yakob, Faris

Brand psychology consumer perceptions, corporate reputations by Gabay, Jonathan

Food supply chain management and logistics from farm to fork by Dani, Samir