Price sensitivity and willingness to pay based on consumer characteristics and product attributes

Price sensitivity and willingness to pay based on consumer characteristics and product attributes

Bibliographic Details
Main Author: Ariola, Helenay Ann C. (Author)
Other Authors: Bantang, Joanne R. (adviser.), Bantang, Johnrob Y. (adviser.)
Format: Book
Language:English
Published: Quezon City College of Home Economics, University of the Philippines Diliman, 2021.
Subjects:
Consumer behavior > Philippines > Metro Manila.