Optimizing email marketing open rate through various machine learning models

Optimizing email marketing open rate through various machine learning models

Bibliographic Details
Main Author: Santelices, Jonathan I. (Author)
Format: Book
Language:English
Published: Quezon City University of the Philippines Diliman 2022
Subjects:
Electronic mail marketing.
Neural networks (Computer science)
Logistic regression analysis.
Email machine learning model.
Linear discriminant analysis.
Elastic net regression.