The ultimate question driving good profits and true growth

If your company is doing the right things, your customers would recommend your business to a friend, according to Reichheld, a seasoned philosopher of the question of loyalty in business. According to Reichheld, too many corporations concentrate on the short term, burning out both employees and cust...

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Бібліографічні деталі
Автор: Reichheld, Frederick F.
Формат: Книга
Мова:Англійська
Опубліковано: Boston, Mass. Harvard Business School Press c2006.
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