Marketing strategy and plans systematic marketing management

Marketing strategy and plans systematic marketing management

Bibliographic Details
Main Authors: Luck, David Johnson (Author), Ferell, O.C (Author)
Format: Book
Language:English
Published: Englewood Cliffs, New Jersey Prentice-Hall, Inc. ©1979.
Subjects:
Marketing > United States > Management.
Marketing > United States > Management > Case studies.