Marketing

Bibliographic Details
Main Authors:	Kerin, Roger A. (Author), Hartley, Steven W. (Author), Berkowitz, Eric N. (Author), Rudelius, William (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill/Irwin ©2006.
Edition:	Eighth edition.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing.