Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Peterson, Robert A. 1944- (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Prentice Hall ©1998.
Edition:Eight edition.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.