Marketing in Asia

Experience, Leadership, Innovation. Based on the best-selling U.S. text Marketing, the second edition of Marketing in Asia continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, in...

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Bibliographic Details

Main Authors:	Kerin, Roger A. (Author), Theng, Lau Geok (Author), Hartley, Steven W. (Author), Rudelius, William (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill Higher Education ©2013.
Edition:	Second edition.
Subjects:	Marketing > Asia. Marketing.