On the motivational nature of cognitive dissonance dissonance as psychological discomfort
Most empirical research investigating the motivational properties of cognitive dissonance has focused on the arousal component of dissonance rather than on the psychological component explicitly delineated by L. Festinger (1957). In 2 induced-compliance experiments, a self-report measure of affect w...
| Main Authors: | , |
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| Format: | Analytics |
| Language: | English |
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©1994.
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