The use of the semantic differential in cross-cultural research

Two groups of English-Tagalog bilinguals rated each of eight ethnic group labels on the same 48 semantic differential scales. One-hundred-and-two Ss responded in English while a second group of 111 Ss was administered an identical form of the scales prepared in Tagalog by means of a back-translation...

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Bibliographic Details
Published in:Philippine Journal of Psychology Vol. 2, No. 1 (June 1969), p. 43-51.
Main Authors: Taylor, D. M. (Author), Dagot, E. P. (Author), Gardner, R. C. (Author)
Format: Analytics
Language:English
Published: 1969.