The use of the semantic differential in cross-cultural research
Two groups of English-Tagalog bilinguals rated each of eight ethnic group labels on the same 48 semantic differential scales. One-hundred-and-two Ss responded in English while a second group of 111 Ss was administered an identical form of the scales prepared in Tagalog by means of a back-translation...
Published in: | Philippine Journal of Psychology Vol. 2, No. 1 (June 1969), p. 43-51. |
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Main Authors: | , , |
Format: | Analytics |
Language: | English |
Published: |
1969.
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