The videostyle of Philippine senatorial candidates in the 2004 elections

The videostyle of Philippine senatorial candidates in the 2004 elections

The study explores the videostyle of senatorial candidates in the Philippines during the 2004 national elections through content analysis of their televised political spot ads and by using Hall's culture context theory and Hofstede's individualism/collectivism dimension of cultural differe...

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Bibliographic Details
Published in:Plaridel : A Philippine Journal of Communication, Media, and Society
Main Author: Choa, Kane Errol C. (Author)
Format: Analytics
Language:English
Published: 2007.
Subjects:
Television in politics > Philippines.
Political campaigns > Philippines.
Advertising, Political > Philippines.
Online Access:https://forms.gle/KZjBv7aRtY6jiL5E9