AI in marketing, sales and service how marketers without a data science degree can use AI, big data and bots

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potenti...

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Bibliographic Details

Main Author:	Gentsch, Peter (Author)
Format:	Electronic Resource
Language:	English
Published:	Cham Springer International Publishing Imprint: Palgrave Macmillan [2019]
Subjects:	Artificial intelligence. Big data. Business. Internet marketing. Market research. Electronic books.
Online Access:	Available for University of the Philippines Baguio - Graduate Resource Center. Click here to access