Business-to-business marketing
"Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the fifth edition: Coverage throughout of digital transformation and socia...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California
SAGE Publications Inc.
2020.
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| Edition: | Fifth edition. |
| Subjects: |