Social media marketing theories & applications
"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"-- Provided by...
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| Format: | Book |
| Language: | English |
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Los Angeles
SAGE
2021.
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| Edition: | 3E. |
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