Cases on marketing management in the Philippine setting

Cases on marketing management in the Philippine setting

Bibliographic Details
Other Authors: Gutierrez, Ben Paul B. (Editor)
Format: Book
Language:English
Published: Diliman, Quezon City University of the Philippines Press c2002.
Subjects:
Marketing > Philippines > Management > Case studies.
Marketing > Philippines > Decision-making > Case studies.
Online Access:Table of contents only