Online branding in SMEs as a strategic initiative during COVID-19 pandemic implication to revenue generation

Online branding in SMEs as a strategic initiative during COVID-19 pandemic implication to revenue generation

Micro, small and medium enterprises are one of the fundamental economic drivers on both macro and micro scales. In this context, SMEs struggle to keep their businesses afloat as the online shift accelerated when the COVID-19 pandemic struck. To increase efficiency and to continue operations, SMEs to...

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Bibliographic Details
Main Authors: Brosas, Kenette Joy (Author), Cabug-os, Adrheyni Kyle (Author), Cayaco, Rhendel Khey (Author)
Other Authors: Dacuyan, Flordeliz B. (adviser.)
Format: Thesis
Language:English
Published: 2022
Subjects:
Marketing strategy.