A preface to marketing management / J. Paul Peter, James H. Donnelly Jr., Lawrence X. Tarpey

A preface to marketing management / J. Paul Peter, James H. Donnelly Jr., Lawrence X. Tarpey

Bibliographic Details
Main Author: Peter, J. Paul
Format: Book
Language:English
Published: Plano, Tex. Business Pub. 1985.
Edition:3rd ed.
Subjects:
Marketing management.