Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Bibliographic Details
Main Author: Bearden, William O.
Other Authors: Netemeyer, Richard G.
Format: Book
Language:English
Published: Thousand Oaks, Calif. Sage Pub. c1999.
Edition:2nd ed.
Subjects:
Marketing research.
Consumer behavior > Research.