Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity

Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity

Bibliographic Details
Main Author: Aaker, David O.
Format: Book
Language:English
Published: New York Free Press c2004.
Subjects:
Brand name products > Planning.
Branding (Marketing)
Brand name products > Management.
Brand name products > Evaluation > Management.