(Ka)pamilya a study on the loyal family viewers ABS-CBN

"This thesis is a qualitative study on the relationship that exists between the loyal Kapamilya viewer and ABS-CBN. Using Andrea Press' "Women Watching Television" (1991) as its framework, this study adapts Press' points of view to investigate network loyalty and the family....

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Bibliographic Details
Main Author: Mesina, Ma. Aleli Montellano 1989-
Other Authors: Manalili, Perlita G. (adviser.)
Format: Thesis
Language:English
Published: 2012.
Subjects: