Online and offline clothing shopping behavior of selected consumers

ABSTRACT This study aimed to identify the clothing shopping behavior of consumers. It aimed to point out changes brought about by awareness of online shopping such as: changes in frequency of shopping, changes in quantity of items bought, and changes amount spent on clothing as well as changes in th...

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Bibliographic Details
Main Author: Blancaflor, Sarah M.
Other Authors: Sarmiento, Maria Alicia
Format: Thesis
Language:English
Published: Quezon City College of Home Economics, University of the Philippines Diliman 2013.
Subjects: