Online and offline clothing shopping behavior of selected consumers
ABSTRACT This study aimed to identify the clothing shopping behavior of consumers. It aimed to point out changes brought about by awareness of online shopping such as: changes in frequency of shopping, changes in quantity of items bought, and changes amount spent on clothing as well as changes in th...
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Format: | Thesis |
Language: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2013.
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