Technological innovation in the Philippine advertising industry

Technological innovation in the Philippine advertising industry

Bibliographic Details
Main Author: Zamora, Elvira A.
Format: Book
Language:English
Published: Quezon City College of Business Administration, University of the Philippines c1997.
Series:Discussion paper / University of the Philippines. College of Business Administration 9702
Subjects:
Advertising industry > Technological innovation > Philippines.
Marketing > Philippines > Technological innovation.
Advertising agencies > Philippines.
Television advertising > Technological innovations.