An integrative approach to innovation management patterns of companies' innovation orientation and customer responses to product program innovativeness
Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the cu...
| Published in: | Springer eBooks. |
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| Main Author: | |
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| Format: | Electronic Resource |
| Language: | English |
| Published: |
Wiesbaden
Gabler
c2011.
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| Subjects: | |
| Online Access: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |